How to Create a Killer Ad

In a recent post on Clayton Makepeace’s site, he discusses how he distinguishes good ad copy from bad ad copy. He’s got some great guidlines from his 37+ years as a copywriter. I won’t spoil the punch line, but remember that buyers make decisions by feeling and then use reason to justify the decisions. This is a must read for anyone who wants to improve his writing skills.

Click here for Clayton’s article, “How to Create a Killer Ad”.