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About the Course

Ann Sieg is sponsoring David Garfinkel, who is giving a 6 week webinar in copywriting. This webinar is for folks who have little or no experience in copywriting, but would like to get up to speed fast. The course is designed to make you an effective copywriter as quickly as possible. It is probably not going to make you an expert, but it will make you effective enough to significantly improve your conversion rates. David Garfinkel is well known as a leading coach and teacher of copywriting. He has developed a template method that gives you a good starting place for different kinds of copy as well as a lot of confidence. read more »

Ted Nicholas, the author of “How To Form Your Own Corporation Without a Lawyer for Under $50″, also happens to be a copywriter. He wrote two ads for his book and did a split test to see which ad was creating the most sales.  The results were surprising.  One of the ads about broke even, but the other ad was a huge hit that made him millions. Here are the two headlines for the ads. read more »

A Necessary Skill

If you doubt that developing your copywriting skills is the single most important thing you can do for your business (and maybe your life), please listen to this interview of David Garfinkel by Ann Sieg.  David Garfinkel is perhaps the leading copywriting coach and mentor.  Click here to listen to the interview.

Last year Ann hired David to train herself and several members of her team.   More recently the launch of the Renegade Professional trainings generated over $1.1 million in sales in 72 hours.  Ann attributes this success to Garfinkel’s coaching. read more »

The Times, 1913

“Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success.”

This was the ad that Ernest Shackleton posted in The Times of London in 1913. He was recruiting for an expedition to cross the Antarctic continent from sea to sea via the south pole. He received about 5000 immediate responses.

Truth in Advertising

The ad is remarkable in its honesty. There’s nothing sugar-coated about “Safe return doubtful.” Shackleton could have left that sentence out. Yet he chose to include it. As a result, you trust that you’re getting the whole truth. read more »

Would you like to know how to really GRAB the attention of your audience? Are your prospects responding to your tweets, emails, and blog posts the way you’d like? Today’s article on www.RenegadeProBlog.com (no opt-in) by leading copywriter David Garfinkel will help you get more attention. The post is entitled “The Secret of Powerful Headlines: How a Few Well Chosen Words Can Do Magic for Your Business.” You can read it here: the-secret-of-powerful-headlines. read more »

One of the reasons I like blogging is that I can post notes and articles I want to re-read someday, and I can call it work. Today’s pearl by Clayton Makepeace is something I surely want to read again. In it Makepeace tells the story of how he learned to mix the left brain and right brain to create the best ad. Here’s my summary of the copywriting points, without the wonderful story. read more »

There are 2 critical skills for effective marketing. The first is the art of writing persuasive copy. The second skill is knowing where and how to post this copy so that your target audience will see it.

My favorite site for learning how to write compelling copy is Clayton Makepeace’s site. This site contains hundreds of free articles, mostly written by Clayton Makepeace, one of the foremost copywriters in the US.

Today’s gem from Clayton’s archive is an article written by Daniel Levis, entitled Copywriting Witchcraft And The Black Arts Of Persuasion Part – 1. In the article Levis discusses some subtle and dangerously persuasive techniques, that I first encountered during a study of NLP (NeuroLiguistic Programming) and hypnosis many years ago. I shouldn’t be surprised that Madison avenue has also discovered these techniques. To level the playing field, have a look by clicking the title above or going to www.makepeacetotalpackage.com and clicking ‘Archives’ just above the menu bar at the top.

Update: 7-22-09
The second part of Daniel Levis’ article came out today: Copywriting Witchcraft And The Black Arts Of Persuasion Part – 2.