Do Confirmed Opt-in’s Kill Your Profits?
Posted in Email Marketing, Lead Capture Pages on September 9th, 2009 by Tony Passera – Be the first to commentIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Questioning Confirmed Opt-Ins
It is common wisdom that a confirmed opt-in (a.k.a. double opt-in) gives you “better qualified” prospects than a single opt-in. An article by Daniel Levis explores whether this is indeed true.
Definitions
For those who may be new to internet marketing a confirmed opt–in is when a prospect enters her name and email information on a web site (called an opt-in) and then gets an email asking her to confirm her opting in. She read more »
