The cost of setting up a business and marketing on the internet is often said to be free or almost free. Youtube abounds with video marketers claiming that they will show you how to build an internet business that will make you a 6 figure income for scarcely more than the cost of their training materials. They claim that social media, such as Facebook and Twitter, can be used for free advertising.
If you doubt that developing your copywriting skills is the single most important thing you can do for your business (and maybe your life), please listen to this interview of David Garfinkel by Ann Sieg. David Garfinkel is perhaps the leading copywriting coach and mentor. Click here to listen to the interview.
Last year Ann hired David to train herself and several members of her team. More recently the launch of the Renegade Professional trainings generated over $1.1 million in sales in 72 hours. Ann attributes this success to Garfinkel’s coaching. Continue reading →