A few days ago I received a marketing email from Mark Hoverson, which contained the question, “Is the shirt Mark is wearing on this video worth $480?” That, of course, is Mark’s way of getting you to watch the video (see link below). I didn’t care about the shirt, but I noticed that the link looked interesting.

www.JoeyBorden.com/Mark/MarkAnnInterview.mp4

So, I clicked on it and I wasn’t disappointed.

What’s So Special About the Interview?

If you are an internet marketer or a network marketer,  I think you’ll find this 13 minute video well worth a look.   As she reveals in the video, Ann Sieg has sold more than 4 million copies of “The Renegade Network Marketer” ebook.  Her audience for this ebook is mostly baby boomers.  As she tells it, she sold so many copies precisely because she understood her target market in depth.  She wrote the book to boomers.  In the video, she tells you a lot about this market.  If you’re interested in marketing to boomers, you need to know what she has to say.

On the other hand, if you’re shopping for an MLM to join,  Ann gives her reasons for joining Global Resorts Network (GRN).  As Mark says in the video, “This is big news.”  GRN is an MLM with a big ticket item.  It costs $3k to join.  When you sign someone up, you get $1k commission (out of that $3k) and your upline also gets $1k commission (also out of that $3k).  I’ve heard Ann say on another occasion that in her experience, you do the same amount of work to close a big ticket sale as you do a small ticket sale.  So, why would you want to sell the small ticket (low cost) item?  Other aspects of her decision are revealed in the video.   I’m not going to argue the pro’s and con’s of different MLM compensation structures in this post.  However, I do plan to address the topic of big ticket vs. small ticket MLM’s in the near future.

Don’t Know How Long the Link Will Remain Active

Since I don’t know how long the video (above) will remain available, I’m including the text of the interview below.  I transcribed it VERY quickly, so there will be typos. My apologies for any minor errors.  Here’s the video link in case you missed it.

www.JoeyBorden.com/Mark/MarkAnnInterview.mp4

And here’s the transcript.

Mark Hoverson Interviews Ann Sieg About GRN

MH: One thing that I wanted to talk about real quick is what we are gonna share is kind of big news. And I say it’s big news because Ann, the Renegade Network Marketer…  Now I know you don’t flash around how many sales that had.   But it was millions.

AS: It’s probably over 4 million now.

MH: 4 million.  And for Ann to join Global Resorts Network, and that’s really what we’re going to talk about. Of the kajillions of MLM’s and all the pitches you get.  And…

AS: I got a few today.

MH: I did too.  Today I’ve had two, and it’s a ground floor.  It’s brand new. It’s gonna change the world, and all that.  But I’ve gotta ask you straight up, GRN why?  Why GRN?

AS: I think, you’ve used the phrase lifestyle and I think that’s significant because so many things are changing. And how people want to adapt to these changes.  And the big part of that is, well in my age group, it’s bringing in those retirement years a lot sooner rather than waiting.  And to be honest, you know that whole model of retirement being when you hit 65.  That’s all a thing of the past.  So, let’s start retirement sooner.  Parsing that out, taking that out now, rather than delaying.

MH: Today, the whole idea of our team, and you’re gonna see probably clips any second of our team when we went on our hike today.  We’re doing San Francisco very soon. And that’s biking over the Golden Gate bridge…  We had basically baby boomers.  And one of the things I learned from you is, when we were talking about collaborating on this team before there was a team, you were just talking about the baby boomer and the mass of wealth that is in the baby boomer…  You Know Ann’s like (he gestures).

AS: It’s big!

MH: Yeah, well tell me. I mean I think  it’s weird cause I’m 31 and 95% of my team is baby boomers. And so we both know baby boomers.  And your crowd is generally baby boomers.

AS: mm-hmm.

MH: And one thing that Ann just said is they like anti-aging.  They popularized anti-aging.

AS: mm-hmm.

MH: They popularized the idea of vacations.  You know as a lifestyle. My parents parents never took a single vacation, outside of the family trips. So your generation has changed America.

AS: Very much so.

MH: And tell me just a couple of things about marketing to baby boomers, cause you got into the demographics and the psychographics of the baby boomer and the GRN fit and all that. What do you think is a unique touch on that?

AS: I especially saw it through a group of students that I worked with last year. And when I polled them, they’re very mission driven.  They’ve lived their lives, as far as raising their children.  And now is their time to live.  But they’re very
much about giving back as a very prominent feature.  In fact, of my members that are going to be showing up here shortly, I have a team leader and she said none of them are after the big house, the fancy car.  It didn’t come up with a single
person.  They’re very much about helping other people, and wanting to invest in other peoples’ lives. And while they do want wealth, but it’s… they want to hang with people who are also mission driven.  (This) is a very big part.  They want to enjoy that experience together.  Travelling.  We see that today.  There were conversations on the trail that were about that.

MH: I remember that poll. Cause Ann, she’s, your list is hundreds of thousands.

AS: (nods)

MH: And she polls this list.  And it’s funny because they weren’t after the fancy car, weren’t after the fancy home, but vacationing hit there. Because it was a family hot button. And as people hit baby boomer, i’ve just got young kids, but even I’m getting more reflective on how travelling is like… The memories that I remember from childhood are bound up in travelling. But travelling was one of the things that they were all about because it was family centered. And so people are looking for time freedom, and the whole idea of  automation and direct response.  I mean you are the queen of direct response. You’re basically the founder of online direct response for MLM.

AS: Thank you.

MH: The initial renegade network marketer. And, just… People want… They want time freedom.  They want travel.  They want all of these hot buttons. But GRN…  I want to get back to the GRN concept.  There’s other travel things.  There’s other travel little clubs and stuff. So, what did you see with GRN in terms of you being a marketer?  And maybe feeling some freedom there.  What was it?

AS: There was a lot.  One was a higher price point item.  And I have to be honest, these other travel companies didn’t appeal to me that much in the past. MLM’s that is. And we haven’t been big travelers.  But I think what’s really changed for that… You were talking about polling earlier.  I did a poll back in February of this year (2010) and 21% of my audience said they’d prefer to consume information at live training events. I have to admit that factors into it. Aside from travelling for enjoyment, this is enjoyment.  Meeting up with other like-minded people.

(phones ringing)
MH: And we’ve got the phones blazing back there.
AS: You know what it is? People want to know how to get here.

AS: So part of it is straight up travelling for enjoyment, but it’s also travelling so they can experience being in groups with people.

MH: I think the coolest thing is, like tonight…  This is deep in the psychology. I’m going deep down the rabbit hole here.  Is that typical corporate America does not offer a platform like we did this weekend. Corporate America is not going to invite you into a world-class 5-star suite, serve you unlimited top-shelf … and you’re going to hobnob with millionaires. And even bigger than that, in this (internet, mlm) culture, the whole point is to raise up the new people.  And in a corporate setting,  the rich guys hobnob together, because they’re all cash cows. But the employees and the commoners are left out because they’re just carrying weight and stuff. But what’s really cool about what this (mlm) industry can do and it’s important if you can buy into this concept and just accept it as it is.  To be able to immerse somebody into this culture, we provide a kind of lifestyle, even if you are not rich yet.  That’s what’s so cool.  People who are brand new members. We have people from Austrailia who are here. We have people from Norway.

AS: Brazil.

MH: Poland, New Zealand, all over Canada.  But there was a young couple, 22 years old from the east coast.  I forgot where.  They travelled and they make like combined they make $1500 a month. They got on the plane and got here.  They said, “We’re in this fancy suite.  We’re hanging out with you.  This is so great.” And it’s that kind of thing where we can literally spark young couples to see what can happen.  But they can also experience it now.

AS: And I think to adopt that lifestyle at a young age, rather than this whole idea of waiting.  I think people are wanting to start living it out. And I have to say beyond that with GRN was also to work with you was a big part of it. It was the whole package.

MH: We have a lot of fun. We have a lot of fun.  Dangerous fun.  Today (on the hike, someone fell) we had a gentleman whose face is probably permanently scarred.

AS: Ohhhh.

MH: Possibly, did you see it?

AS: I don’t think permanently.

MH: It looked like a tiger claw to me.

AS: It’ll heal. I’ve raised kids, it was not that bad. I’ve had kids wipe out on ?? at 95 miles an hour.  He’s going to be OK.

MH: One tme we were horse back riding through the Phoenix mountains.

AS: Oh, see now that would be dangerous.

MH: And it was dark and this horse bucked a guy off. The point is that the team is having a ball and they talk about it forever. Carl, who wiped out on that horse, he still talks about it to this day. And he’s known as Carl the wipe out…  So it’s kind of like, what we  like to do here is immerse people with like-minded people. And with the internet what you’re able to do is… In our normal world… I smoke cigars with some college kids.  My college kids, I live in North Dakota and I also live in Arizona.  The kids ask, “How do you stay so motivated when no one around you is motivated?”  Everybody’s kind of cashed-out (in North Dakota), this is what you do. You go to a hockey game on the weekend.  You drink beer and…

AS: This is really hot.  If you’re not motivated and it’s key… You know I’ve got a story that I want to share with you.  I’ve got a gal when I was at the Arkansas airport, Little Rock, on the way here.  “Are you Ann Sieg?”  We talked about this weekend.  And do you know why she’s coming here?

MH: Why?

AS: Inspiration.

MH: Yeah.

AS: She’s been in network marketing for over 30 years. She’s a baby boomer. She came here for inspiration.  And that really stood out to me. She was paying, taking time to come out here just for that purpose.  And that’s key. Like you’re saying, up in North Dakota that’s not happening.  So people will come to experience being around people who will motivate and excite them.  And that’s what we’re able to provide.

(phones ringing)

MH: We’ve got a busy room but we’re rolling anyway.

AS: People knocking on the door..

MH: Not that it matters because we’re hot right now. It’s this whole idea of… it’s a mastermind. And the idea of a mastermind is when 2 or more come together there’s a third entity. And it’s a master mind.  Like the meeting of the minds. And so people travel literally across the world.  We had a guy from Poland, you were telling me.

AS: Well Norway, he was going to be at dinner but didn’t make it because…

MH: There’s a hurricane in Ireland or earthquake or some weird thing that maybe caught him up (actually, it was a volcano in Iceland).

AS: He found out Monday or Tuesday night about this meeting on Thursday. And he’s en route somewhere. People are that eager and excited to be here for this 2 hour explicit team meeting.

MH: And it’s the human touch at the end of the day.  What we’ve done online, and you’re talking about joining me and the team.  What we’ve done really is… A lot of times online marketing has kind of a scammy history and edge.  “Make money at home” is kind of blinged out. Draping girls on Lambourghini’s is not cool. It’s just gross.

AS: It’s kind of cheesy.

MH: Baby boomers hate that.

AS: They don’t like it. That’s for sure.

MH: Baby boomers like professionalism.  They like integrity. They like real people. Because they grew up in the non-tech (world).  Not like the youth of today. Today kids would rather text than talk. Baby boomers would rather talk than text.

AS: That is so true.

MH: What’s interesting is if you’re gonna dominate online, and hit that baby boomer zone, you’ve gotta have reality (and) meetings.  You’ve gotta have this kind of thing. And by doing this it subconsciously… I’m going on a tangent here Ann, but it’s so  important.  It subconsciously says, “These people can’t be scammin’ people. They’ve got this open, transparent community that people are invited to.”  If you scam somebody and you invite them to a live event …

AS: That’s not going to work.

MH: It’s just a dangerous model. You know. So we’re excited for tonight. You’re going to see some clips in a moment of us, just bonding really.

AS: They’re calling on the phone. They’re that excited.

MH: So we’ll check back with you here in just a minute.

John Reese, the creator of the Traffic Secrets training course, is reputed to be the first person to use internet marketing to make a million dollars in less than a day.  In an interview with Tony Robbins, Reese describes what he considers the most important contributing factors to his success.

No Belief, No Follow Through

Early in the interview, Robbins observed that “many people want to change their lives. They have a vision of what they want to do, and they believe it, sort of, but they never follow through.”   I think the problem for most people is in the sort of.   Most folks aren’t really certain that they can create the change they want.  If their belief were truly strong enough, they would follow through.  On some level,  most of us doubt ourselves.  We believe in our limitations more than our capacity to create.

Beliefs Can Be Changed

Years ago, I was trained in Ericksonian hypnosis and NLP.  The way I learned to help people create change for themselves was to help them change their beliefs about what is possible INCREMENTALLY.  Don’t believe you can run a 4 minute mile? Try running an 6 minute mile.  When you can do that, work on a 5.5 minute mile, etc.

How John Reese Did It

John Reese did exactly this as he worked his way up to his million dollar day.   He started with goals of small sums, working his way up to $500 in a day.  Each time he achieved a goal, he solidified his new belief (in what he could create) at a very deep level.  He always set specific goals such as earning $40k per year, having a $4500 day, having a $40k week.  Eventually he reached a $100k day before finally hitting a million in one day with a product roll out.

How You Can Do It

Reese teaches his students to do the same.  He starts by giving them the goal of making $1 worth of sales.  Though some might scoff at this, he reminds us that “any progress at all is worth gold compared with no progress.  So focus on that first dollar. … You have to take that first increment, no matter how small.  Otherwise, you haven’t made the inner shift in your thinking.”  In fact, he sees 90% of the (internal) battle as achieving this first goal.   After that, reaching the next goal is often just doing more of the same.

Robbins puts it in even stronger terms. “One thing equals happiness and that’s progress.”  He emphasizes three ingredients for success:  having a clear vision of achieving your goal, taking (appropriate) action, and having grace (some call it luck).

Six Steps to Success

Let me break Tony Robbins’ ingredients down into a more detailed list.

1. Be very specific in choosing a goal.  Saying, “I want to make as much as possible” doesn’t work.  There’s no such amount.  Saying, “I want to make 20 sales of $50 each by the end of next week” is more like it.  You may end up making more.
2. Be certain that you’re going to find a way to make it happen.  Even though you may have doubts, it’s important to limit the “negative self talk” as much as you can.  If the doubt is too big, then maybe you need a smaller goal increment. The doubt will be released as subgoals are achieved and you make (even small) progress.
3. Visualize the goal clearly.  You should visualize in as much detail as possible what it will be like for you when the goal is achieved.   See what you would see, hear what you would hear, feel it, smell it.  Create as vivid a picture as you can in  your imagination,  using multiple senses.  You’ll get better at visualizing with practise.
4. Execute your plan to achieve this goal.  Some call this “taking massive action.”  In other words, act as if you fully believe you can do this.  Put your energy into it as if certain of success.
5. Persistence is critical.  Just plain don’t give up.  Here too, smaller increments help give you continual rewards that make it easier for you to keep going.
6. Be grateful for grace when the unexpected goes your way.

Conclusion

Now you know the important ingredients for making a million dollars in a day, or anything else you’d like to achieve.  It may not be easy, but it’s definitely doable.

Click here to listen to the interview.

I found out about David Garfinkel’s article in a newsletter from Ann Sieg.  I’m including her news letter below because it’s an instructive piece of marketing in its own right.  Notice how she lures you in with questions she knows you want answered, and little bits of bait along the way.

Here’s what Ann Sieg wrote.

“Are your prospects reading your emails?
If you’re like a lot of marketers, you’re lucky if
ONE out of every TEN of your emails even gets
opened.

What if you could increase this number to two or three
out of every ten by simply rearranging the words in your
subject lines?

That doesn’t sound too hard does it?
By doing so, you can very realistically double or triple
the amount of sales you’re currently generating.
Today I have a very special guest on my blog who’s going
to show you 5 different ways to get more attention with
your subject lines and headlines.

His name’s David Garfinkel and he’s considered by many
people to be the best copywriting coach in the world.
He helped me generate over 4,500 new customers in one
month this year… and I know he’ll be able to help you
pocket a few additional sales as well.

Find out how a few well-chosen words can do magic for
your business here:

http://www.renegadeproblog.com/19/

To Your Success,

Ann Sieg”

• 1. Blogging is one of the easiest ways to establish a presence on the web. Blogs can be used to:
  • Generate leads, and direct traffic to your lead capture pages.
  • Provide cash flow, via affiliate sites or direct product sales.
  • Establish you as a professional.
  • Support your team or downlines by providing them with training and information they need.
• 2. A blog can be surprisingly cheap to setup and maintain.
  • You don’t need to spend a lot of money on a web designer for a blog. You can set everything up yourself. Really.
  • Blog hosting can cost as little as $6 to $10/month. On Hostgator, $10/month will get you an unlimited number of Wordpress blogs. For those who get really into it!
• 3. Blogs can also be quick to setup.
  • On squarespace.com, for example, you can design the blog yourself with their easy-to-use visual tool. If you can move things around with a mouse, you can design your blog. You can be up and running in an hour or two even if you are a computer newbie.
  • If you are open to a few hours of video instruction, you can set up your blog with Wordpress. This requires a little more time than using squarespace.com, but if you’re more technically inclined, it can give you more design options.
  • There are thousands of free “themes” available to pick from. A “theme” captures the “look and feel” of a blog. In includes the layout, the colors, the fonts, and everything about the visual appearance. You can buy a custom theme if you want, but it’s not necessary. See wordpress.org for a catalog of free themes. You can even change themes after the blog is up and running.
  • With just a little bit of instruction, you can set up and maintain a blog yourself, even if you’ve had little or no web experience. Renegade Professional, for example, has excellent, in-depth, click-by-click video training for creating a blog with Wordpress or SquareSpace.
• 4. There are (free) plugins for Wordpress blogs that make SEO (Search Engine Optimization) and auto tagging (picking significant keywords out of your text) very light work. Squarespace has similar tools.
• 5. There are (free) plugins for Wordpress blogs that let you monitor traffic coming to your blog. You can see how many readers you have for each post on a day-by-day, week-by-week, month-by-month, etc. basis. Squarespace has this feature as well.
• 6. Blog structure is perfect for linking between blog posts and static web pages that are also part of the blog. These links can increase your rank with Google making your site easier for prospects to find.
• 7. The blog can be the hub of your internet marketing or network marketing campaign.
  • Google Adwords campaigns, twitter tweets, Craigslist ads, Google searches, squido content and more can all drive traffic to your blog.
  • Blog structure (including sidebars and static pages) is great for affliate marketing. Once traffic arrives, it can click-through and buy from your blog.
  • You can also have autoresponders and shopping carts in conjunction with your blog.
• 8. Blogs are a popular form of communication because the articles, called ‘posts’, are short. So they are accessible to readers (and writers) with small amounts of available time. To see the potential for reaching a large audience, please read the newsletter from Ann Sieg below.

In a recent mailing, Ann Sieg wrote:

Blogs have become “mainstream media.”

According to a recent study by Synovate and
Marketing Daily, nearly 40% of Americans
have visited a blog in the past year.

With the total U.S. population hovering
around 307,000,000 people…

That’s roughly 122,800,000 people!

——————————————
And These Numbers Aren’t Even Counting
The Other 193 Countries Of The World!
——————————————

Pretty mind-boggling, huh?

If you don’t have your own blog set-up and
positioned where these people can see it…

Don’t worry, you haven’t missed out!

According to eMarketer, in 2009 an estimated
96.6 million U.S. internet users will visit
(and read from) blogs at least once a month.

I’m not talking “once a year” like my
first example, this is once EVERY MONTH!

But wait until you hear this.

By the year 2013, eMarketer predicts that
128.2 million people, or…

——————————————
Over Half Of All U.S. Internet Users Will
Be Reading Blogs At Least Once A Month!
——————————————

Which means one thing.

There’s still time for YOU to build one
and cash in on this out-of-control trend.

(Even if you’re not sure how to do it.)

Our one-of-a-kind video tutorials inside
Renegade Professional will show you how.

Click-by-click, one click at a time.

So you’ll never be left wondering…
“What should I do next?”

Here’s where you can register right now.

Access Renegade Professional training here.

Just in case you didn’t know, you’ll find 28
blogging tutorials in our training program
where we cover everything from A to Z.

(That’s over 14 hours of blog instruction!)

Plus, a brand-new 70-minute webinar…

——————————————
“How To Set Your Content Viral In
Social Networks Using A Wordpress Blog”
——————————————

Was recently added late last week!

In it, blogging expert Stephen Anderson
reveals a free “traffic-getting” strategy.

How to deliver your content to ALL the
social media sites — in one simple step!

(Which will result in a reliable flow of
qualified prospects checking out your blog.

But here’s the really cool part.

Stephen illustrates this advanced traffic
strategy using an interactive mind map.

——————————————
So You’ll Get A Birds-Eye
View On How It All Works!
——————————————

If you want to learn the secret to getting
potential customers and business-builders
to not only visit your blog repeatedly…

But also…

-But your stuff

-Request more information

-Fill out your lead-capture form

-Become members of your team or downline

Then I would encourage you to register
for Renegade Professional right now.

Access Renegade Professional training here.

You can “test-drive” it free for 30 days.

——————————————
During This Time You Can Consume
Every Morsel Of Training In The Site!
——————————————

Nothing is off limits.

If you decide it isn’t right for you
simply send me an email and I’ll gladly
refund all your money –- no hard feelings!

And if you decide to stay in, there’s no
“long-term commitment” whatsoever.

You can cancel your membership at any
point in time and still owe nothing.

Are you ready to get started?

Good!

Click the link below to register.

Access Renegade Professional training here.

To Your Success,

Ann Sieg

P.S. Want to know the biggest obstacle
that stops people from using a blog?

They know what to put on it!

Maybe you’ve already tried blogging…

Only to give up a few weeks later because
you ran out of stuff to write about.

——————————————
Maybe Your Brain Shrivels
Up Into A Little Ball
——————————————

When you try thinking of something
compelling to put down on paper.

Maybe you experience dreaded “writer’s block”
every time you open Microsoft Word and try
putting together a few basic sentences.

If you’re thinking to yourself…

“Yeah, that sounds exactly like me Ann!”

——————————————
You’re Going To Love The 6-Part
“Writing With Pull” Series
——————————————

(Which is yours for free when you
sample Renegade Professional today.)

Because Mike Klingler’s going to hold
your hand and walk you through a simple
process that makes writing fun and easy!

You’ll learn how to put together content
(for your website and blog) that your
prospects will become addicted to.

Stuff they want to read about!

You’ll also learn how to brainstorm long
lists of attractive topics to write on.

Issues related to your specific products
and business opportunity…

——————————————
That Will Naturally Cause The
Right Kinds Of People To Find You!
——————————————

I’m telling you it’s powerful stuff.

And again, this entire 6-part series is
yours for free when you give Renegade
Professional a “test drive” today.

Ann Sieg