Find A Rising Star
I just attended a webinar series given by a direct response marketing expert, Mark Hoverson. Toward the end of the series, Hoverson said that his goal for this series had been to do an industry wide training. He accomplished this goal by hooking up with Ann Sieg and Mike Dillard, and offering the webinar series to both of their customer “LISTS”. Since I was on both of their lists myself, I got his email and succumbed.
To get the attention of Sieg and Dillard, you’d have to be a rising star. My 10 months in internet marketing taught me that the best way to become a rising star yourself, is to hook up with one and learn what you can from him or her. And not just learn. As much as possible, you want to do what he (or she) did. Or at least adapt it to your context. This is often referred to as ‘duplication.’