What’s Wrong With Network Marketing and How Do You Fix It?

Warm Market Woes

Right after joining a nutritional supplement MLM, I dutifully decided to approach my family and friends, my so-called “warm market.” My girl friend’s mother was visiting us from Las Vegas. She was working for a health club in sales. She’s one of their top earners. An ace. I thought for sure she’d be interested. After all, the supplements were pharmaceutical grade, the best in the business, and health was her main interest. But when I approached her, as soon as I mentioned “network marketing” she didn’t want to hear about it. My warm market was suddenly very, very cold. It turns out that she had been involved in several network marketing companies in the past. She poured her heart and soul into them and got very little in return. There was no way she was going to go chasing after prospects ever again. Continue reading