Do Confirmed Opt-in’s Kill Your Profits?

Questioning Confirmed Opt-Ins

It is common wisdom that a confirmed opt-in (a.k.a. double opt-in) gives you “better qualified” prospects than a single opt-in.  An article by Daniel Levis explores whether this is indeed true.

Definitions

For those who may be new to internet marketing a confirmed opt–in is when a prospect enters her name and email information on a web site (called an opt-in) and then gets an email asking her to confirm her opting in. She Continue reading