The Ultimate Copywriting Crash Course

About the Course

Ann Sieg is sponsoring David Garfinkel, who is giving a 6 week webinar in copywriting. This webinar is for folks who have little or no experience in copywriting, but would like to get up to speed fast. The course is designed to make you an effective copywriter as quickly as possible. It is probably not going to make you an expert, but it will make you effective enough to significantly improve your conversion rates. David Garfinkel is well known as a leading coach and teacher of copywriting. He has developed a template method that gives you a good starting place for different kinds of copy as well as a lot of confidence. Continue reading

Greed vs. Fear: Test Your Copywriting Instincts

Ted Nicholas, the author of “How To Form Your Own Corporation Without a Lawyer for Under $50″, also happens to be a copywriter. He wrote two ads for his book and did a split test to see which ad was creating the most sales.  The results were surprising.  One of the ads about broke even, but the other ad was a huge hit that made him millions. Here are the two headlines for the ads. Continue reading

So You Want More Customers?

Would you like to know how to really GRAB the attention of your audience? Are your prospects responding to your tweets, emails, and blog posts the way you’d like? Today’s article on www.RenegadeProBlog.com (no opt-in) by leading copywriter David Garfinkel will help you get more attention. The post is entitled “The Secret of Powerful Headlines: How a Few Well Chosen Words Can Do Magic for Your Business.” You can read it here: the-secret-of-powerful-headlines. Continue reading

How to Create a Killer Ad

In a recent post on Clayton Makepeace’s site, he discusses how he distinguishes good ad copy from bad ad copy. He’s got some great guidlines from his 37+ years as a copywriter. I won’t spoil the punch line, but remember that buyers make decisions by feeling and then use reason to justify the decisions. This is a must read for anyone who wants to improve his writing skills.

Click here for Clayton’s article, “How to Create a Killer Ad”.