The Shirt or The Interview with Ann Sieg?
A few days ago I received a marketing email from Mark Hoverson, which contained the question, “Is the shirt Mark is wearing on this video worth $480?” That, of course, is Mark’s way of getting you to watch the video (see link below). I didn’t care about the shirt, but I noticed that the link looked interesting.
So, I clicked on it and I wasn’t disappointed.
What’s So Special About the Interview?
If you are an internet marketer or a network marketer, I think you’ll find this 13 minute video well worth a look. As she reveals in the video, Ann Sieg has sold more than 4 million copies of “The Renegade Network Marketer” ebook. Her audience for this ebook is mostly baby boomers. As she tells it, she sold so many copies precisely because she understood her target market in depth. She wrote the book to boomers. In the video, she tells you a lot about this market. If you’re interested in marketing to boomers, you need to know what she has to say.
On the other hand, if you’re shopping for an MLM to join, Ann gives her reasons for joining Global Resorts Network (GRN). As Mark says in the video, “This is big news.” GRN is an MLM with a big ticket item. It costs $3k to join. When you sign someone up, you get $1k commission (out of that $3k) and your upline also gets $1k commission (also out of that $3k). I’ve heard Ann say on another occasion that in her experience, you do the same amount of work to close a big ticket sale as you do a small ticket sale. So, why would you want to sell the small ticket (low cost) item? Other aspects of her decision are revealed in the video. I’m not going to argue the pro’s and con’s of different MLM compensation structures in this post. However, I do plan to address the topic of big ticket vs. small ticket MLM’s in the near future.
Don’t Know How Long the Link Will Remain Active
Since I don’t know how long the video (above) will remain available, I’m including the text of the interview below. I transcribed it VERY quickly, so there will be typos. My apologies for any minor errors. Here’s the video link in case you missed it.
And here’s the transcript. Continue reading