Ann Sieg Joins Mark Hoverson At GRN

The Shirt or The Interview with Ann Sieg?

A few days ago I received a marketing email from Mark Hoverson, which contained the question, “Is the shirt Mark is wearing on this video worth $480?” That, of course, is Mark’s way of getting you to watch the video (see link below). I didn’t care about the shirt, but I noticed that the link looked interesting.

www.JoeyBorden.com/Mark/MarkAnnInterview.mp4

So, I clicked on it and I wasn’t disappointed.

What’s So Special About the Interview?

If you are an internet marketer or a network marketer,  I think you’ll find this 13 minute video well worth a look.   As she reveals in the video, Ann Sieg has sold more than 4 million copies of “The Renegade Network Marketer” ebook.  Her audience for this ebook is mostly baby boomers.  As she tells it, she sold so many copies precisely because she understood her target market in depth.  She wrote the book to boomers.  In the video, she tells you a lot about this market.  If you’re interested in marketing to boomers, you need to know what she has to say.

On the other hand, if you’re shopping for an MLM to join,  Ann gives her reasons for joining Global Resorts Network (GRN).  As Mark says in the video, “This is big news.”  GRN is an MLM with a big ticket item.  It costs $3k to join.  When you sign someone up, you get $1k commission (out of that $3k) and your upline also gets $1k commission (also out of that $3k).  I’ve heard Ann say on another occasion that in her experience, you do the same amount of work to close a big ticket sale as you do a small ticket sale.  So, why would you want to sell the small ticket (low cost) item?  Other aspects of her decision are revealed in the video.   I’m not going to argue the pro’s and con’s of different MLM compensation structures in this post.  However, I do plan to address the topic of big ticket vs. small ticket MLM’s in the near future.

Don’t Know How Long the Link Will Remain Active

Since I don’t know how long the video (above) will remain available, I’m including the text of the interview below.  I transcribed it VERY quickly, so there will be typos. My apologies for any minor errors.  Here’s the video link in case you missed it.

www.JoeyBorden.com/Mark/MarkAnnInterview.mp4

And here’s the transcript. Continue reading

Mark Hoverson’s Direct Response Secrets Revealed!

Hoverson’s Las Vegas Event

I just got back from a live event in Las Vegas where Mark Hoverson shared his secrets to successful direct response (email) marketing.  Since all this is fresh in my mind, I’m revealing the essentials in a series of videos and blog posts.   In case you are unfamiliar with Mark’s work, he is a master at creating a “buyers rush” for his trainings and products.  A “buyers rush” is a frenzy of respondants eager to buy what you are promoting.

Direct Response Email

The video below walks you through one of Mark’s direct response emails.  This email was sent to Ann Sieg’s customer list.  It was part of a 1 week promotion that led up to the Las Vegas event I just attended.  During this event, Hoverson interviewed both Ann Sieg and Mike Klingler as we mentioned in the previous post.

In the video, I take you through each paragraph and explain why Mark wrote it the way he did.   After watching this video, you should be able to construct a similar direct response email yourself.  Here’s the video.

Tony Passera Reveals Secrets Of Mark Hoverson’s Emails from Tony Passera on Vimeo.

Triggers

You may have noticed that I talk about “triggers” a lot during the video.  The idea of psychological triggers comes from Joe Sugarman’s book, “Triggers.”   During the trainings, Hoverson mentioned that he learned most of what he knows about writing for direct response from this book.  If you enter your information in the box below, I’ll email a copy of the book to you (in pdf format) absolutely free.  You can also download the book from various sources on the web, if you prefer.

Who Does Ann Sieg Follow?

Mark Hoverson Interviews Ann Sieg

I just got back from a live training in Las Vegas with Mark Hoverson, Ann Sieg, Mike Klingler and other successful internet marketers. During the event, Hoverson interviewed Ann Sieg. In the interview, Ann shared who some of her trainers were, and who she follows. The list is below. Notice that the same names keep coming up when you ask successful marketers who they learned from. The top trainers in this business are not hard to find. All the top marketers studied with them. And it’s not that big a group. Isn’t it a good idea to know who they are? Continue reading

How To Be A Rising Star

Find A Rising Star

I just attended a webinar series given by a direct response marketing expert, Mark Hoverson.  Toward the end of the series, Hoverson said that his goal for this series had been to do an industry wide training.  He accomplished this goal by hooking up with Ann Sieg and Mike Dillard, and offering the webinar series to both of their customer “LISTS”.  Since I was on both of their lists myself, I got his email and succumbed.

To get the attention of Sieg and Dillard, you’d have to be a rising star.  My 10 months in internet marketing taught me that the best way to become a rising star yourself, is to hook up with one and learn what you can from him or her.   And not just learn.  As much as possible, you want to do what he (or she) did.  Or at least adapt it to your context. This is often referred to as ‘duplication.’
Continue reading

The Ultimate Copywriting Crash Course

About the Course

Ann Sieg is sponsoring David Garfinkel, who is giving a 6 week webinar in copywriting. This webinar is for folks who have little or no experience in copywriting, but would like to get up to speed fast. The course is designed to make you an effective copywriter as quickly as possible. It is probably not going to make you an expert, but it will make you effective enough to significantly improve your conversion rates. David Garfinkel is well known as a leading coach and teacher of copywriting. He has developed a template method that gives you a good starting place for different kinds of copy as well as a lot of confidence. Continue reading

Inspiring Others to Take Action

A Necessary Skill

If you doubt that developing your copywriting skills is the single most important thing you can do for your business (and maybe your life), please listen to this interview of David Garfinkel by Ann Sieg.  David Garfinkel is perhaps the leading copywriting coach and mentor.  Click here to listen to the interview.

Last year Ann hired David to train herself and several members of her team.   More recently the launch of the Renegade Professional trainings generated over $1.1 million in sales in 72 hours.  Ann attributes this success to Garfinkel’s coaching. Continue reading

So You Want More Customers?

Would you like to know how to really GRAB the attention of your audience? Are your prospects responding to your tweets, emails, and blog posts the way you’d like? Today’s article on www.RenegadeProBlog.com (no opt-in) by leading copywriter David Garfinkel will help you get more attention. The post is entitled “The Secret of Powerful Headlines: How a Few Well Chosen Words Can Do Magic for Your Business.” You can read it here: the-secret-of-powerful-headlines. Continue reading

Ann Sieg’s Renegade Network Marketer eBook

RenegadeNetworkMarketer-mediumThe Renegade Network Marketer teaches a common sense approach to marketing your MLM (or small business) on the internet. It is an internet marketing strategy primer. I’ve emphasized the word strategy, because the goal of the book is to give you the understanding you need to create a marketing plan that works.

The Renegade Network Marketer will show you how to use PayPerClick, Ezines, Blogs, Email, Special Reports and more, in a way that maximizes your return on investment. In fact, your advertising can actually be a source of revenue while you are building a list of prospective customers.

For the one-time cost of the ebook ($67.95) you also get access to the Renegade System. The Renegade System is both a training system and a back-end website that you can use to make money with your marketing and training efforts.

Here is a list of the components that you will have access to.

  • “The Renegade Network Marketer” eBook
  • “The 7 Great Lies of Network Marketing”, a free viral eBook
  • The Renegade Newsletter
  • Online Training and Resource materials
  • Marketing Tools
  • The Landing Pages
  • The Follow Up System
  • The Back-End

If you’re new to internet marketing, you may not know what some of these terms mean. They are explained in the book, but I’ll say just a few words here. Suppose you want to finance your marketing efforts by advertising the Renegade materials themselves on the web. There’s a bit of machinery you need to do this: a web site (back-end), advertising pages (landing pages), a database for collecting contact information (back-end), some means of collecting payment and delivering the product (also back-end). Rather than build all of this yourself (or hire someone), you can use the Renegade System and receive a generous commission.

Frankly, the eBook and the additional training materials alone are well worth it. It’s an amazing bonus to be able to use the Renegade System as well.

Incidently, if you buy the Renegade Network Marketer eBook by July 23, 2009, you’ll get all this for half the regular price of the book. Definitely a bargain!