Ad Position Does Not Affect The Sale

Google’s Findings

In a recent post on Google’s Inside Adwords blog, Google revealed that the position of an ad on the page does not affect the ad’s conversion rate (see definitions below).

It remains true that people are more likely to click on search results that are higher on the page than results that are lower on the page.  However, they are just as likely to buy whether the ad was higher or lower on the page. Google was able to determine this by looking at examples of the same ad in different positions, and looking at the corresponding conversion rates. Continue reading

Google Quietly Changes the Rules with Affiliate Pages

I just came across this post by Perry Marshall, author of several leading books on Google Adwords. Like many of you, I have some affiliate links on my web pages. Toward the end of last week, I was seeing a significant drop in viewers. I wondered why this was happening until I saw this post on Perry Marshall’s blog.

Apparently Google now checks for affiliate links on your landing pages. When it finds affiliate links, it downgrades the rank for that page significantly.

For the moment, ‘PHP redirects’ are a good way to circumvent the problem.  However, it is clear that Google is specifically targeting affiliate review sites.  The best solution for the long term is not to have affiliate links on landing pages for which you want a good ranking.