Posts Tagged ‘Ad Copy’

Turning Good Copy into Great Copy: Makepeace Reveals His Secret.

Posted in Copywriting, How-to on August 3rd, 2009 by Tony Passera – Be the first to comment

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One of the reasons I like blogging is that I can post notes and articles I want to re-read someday, and I can call it work. Today’s pearl by Clayton Makepeace is something I surely want to read again. In it Makepeace tells the story of how he learned to mix the left brain and right brain to create the best ad. Here’s my summary of the copywriting points, without the wonderful story. read more »

How to Create a Killer Ad

Posted in Copywriting, Training on July 21st, 2009 by Tony Passera – Be the first to comment

In a recent post on Clayton Makepeace’s site, he discusses how he distinguishes good ad copy from bad ad copy. He’s got some great guidlines from his 37+ years as a copywriter. I won’t spoil the punch line, but remember that buyers make decisions by feeling and then use reason to justify the decisions. This is a must read for anyone who wants to improve his writing skills.

Click here for Clayton’s article, “How to Create a Killer Ad”.