Start Blogging! How to Post with WordPress

Your First Post

We’re going to make it easy for you to make your first WordPress post. We’ll do this by walking you through the exact steps you need to get some text up on your blog. We’re assuming that someone has already installed and configured a WordPress blog for you.  You will also need to know your username and password specific to your WordPress account.

Step 1: Login

Suppose your website is located at www.lovetoblog.com (wish i had grabbed that domain name). To log in to your WordPress account, you would go to a browser and enter the following address (url).

www.lovetoblog.com/wp-admin Continue reading

Ad Position Does Not Affect The Sale

Google’s Findings

In a recent post on Google’s Inside Adwords blog, Google revealed that the position of an ad on the page does not affect the ad’s conversion rate (see definitions below).

It remains true that people are more likely to click on search results that are higher on the page than results that are lower on the page.  However, they are just as likely to buy whether the ad was higher or lower on the page. Google was able to determine this by looking at examples of the same ad in different positions, and looking at the corresponding conversion rates. Continue reading

The Ultimate Copywriting Crash Course

About the Course

Ann Sieg is sponsoring David Garfinkel, who is giving a 6 week webinar in copywriting. This webinar is for folks who have little or no experience in copywriting, but would like to get up to speed fast. The course is designed to make you an effective copywriter as quickly as possible. It is probably not going to make you an expert, but it will make you effective enough to significantly improve your conversion rates. David Garfinkel is well known as a leading coach and teacher of copywriting. He has developed a template method that gives you a good starting place for different kinds of copy as well as a lot of confidence. Continue reading

Greed vs. Fear: Test Your Copywriting Instincts

Ted Nicholas, the author of “How To Form Your Own Corporation Without a Lawyer for Under $50″, also happens to be a copywriter. He wrote two ads for his book and did a split test to see which ad was creating the most sales.  The results were surprising.  One of the ads about broke even, but the other ad was a huge hit that made him millions. Here are the two headlines for the ads. Continue reading

Inspiring Others to Take Action

A Necessary Skill

If you doubt that developing your copywriting skills is the single most important thing you can do for your business (and maybe your life), please listen to this interview of David Garfinkel by Ann Sieg.  David Garfinkel is perhaps the leading copywriting coach and mentor.  Click here to listen to the interview.

Last year Ann hired David to train herself and several members of her team.   More recently the launch of the Renegade Professional trainings generated over $1.1 million in sales in 72 hours.  Ann attributes this success to Garfinkel’s coaching. Continue reading

“Men Wanted for Hazardous Journey…”

The Times, 1913

“Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success.”

This was the ad that Ernest Shackleton posted in The Times of London in 1913. He was recruiting for an expedition to cross the Antarctic continent from sea to sea via the south pole. He received about 5000 immediate responses.

Truth in Advertising

The ad is remarkable in its honesty. There’s nothing sugar-coated about “Safe return doubtful.” Shackleton could have left that sentence out. Yet he chose to include it. As a result, you trust that you’re getting the whole truth. Continue reading

So You Want More Customers?

Would you like to know how to really GRAB the attention of your audience? Are your prospects responding to your tweets, emails, and blog posts the way you’d like? Today’s article on www.RenegadeProBlog.com (no opt-in) by leading copywriter David Garfinkel will help you get more attention. The post is entitled “The Secret of Powerful Headlines: How a Few Well Chosen Words Can Do Magic for Your Business.” You can read it here: the-secret-of-powerful-headlines. Continue reading

To Blog or Not To Blog: 8 Reasons Why There’s Really No Question

Have you wanted to have a blog, but you didn’t want to deal with the expense and hassle of working with a web designer? You may be surprised to discover how cheaply and how easily you can set up a blog yourself, and how big the audience for blogs is becoming. Here are 8 points that may convince you it’s time to start blogging. Continue reading

Turning Good Copy into Great Copy: Makepeace Reveals His Secret.

One of the reasons I like blogging is that I can post notes and articles I want to re-read someday, and I can call it work. Today’s pearl by Clayton Makepeace is something I surely want to read again. In it Makepeace tells the story of how he learned to mix the left brain and right brain to create the best ad. Here’s my summary of the copywriting points, without the wonderful story. Continue reading

How to Put Multiple Blogs on HostGator

Why More Than One Blog?

Suppose you are in an MLM that produces nutrition related products. You’ll probably want to market the business opportunity and the health benefits with separate blogs. Otherwise, your marketing message will be confusing. Here’s how to set up your HostGator account for multiple blogs or multiple websites.

If you are following Steve Anderson’s WordPress training videos on Renegade Professional, you’ll want to perform the steps we outline below before you install WordPress. His training videos are excellent, but to keep things simple he doesn’t talk about multiple blogs.

Adding a Domain on HostGator

What we’re going to cover is how to set up separate subdirectories for each additional blog or website you’d like to have. We’ll also associate the domain names with the subdirerctories. Continue reading