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Hoverson’s Las Vegas Event

I just got back from a live event in Las Vegas where Mark Hoverson shared his secrets to successful direct response (email) marketing.  Since all this is fresh in my mind, I’m revealing the essentials in a series of videos and blog posts.   In case you are unfamiliar with Mark’s work, he is a master at creating a “buyers rush” for his trainings and products.  A “buyers rush” is a frenzy of respondants eager to buy what you are promoting.

Direct Response Email

The video below walks you through one of Mark’s direct response emails.  This email was sent to Ann Sieg’s customer list.  It was part of a 1 week promotion that led up to the Las Vegas event I just attended.  During this event, Hoverson interviewed both Ann Sieg and Mike Klingler as we mentioned in the previous post.

In the video, I take you through each paragraph and explain why Mark wrote it the way he did.   After watching this video, you should be able to construct a similar direct response email yourself.  Here’s the video.

Tony Passera Reveals Secrets Of Mark Hoverson’s Emails from Tony Passera on Vimeo.

Triggers

You may have noticed that I talk about “triggers” a lot during the video.  The idea of psychological triggers comes from Joe Sugarman’s book, “Triggers.”   During the trainings, Hoverson mentioned that he learned most of what he knows about writing for direct response from this book.  If you enter your information in the box below, I’ll email a copy of the book to you (in pdf format) absolutely free.  You can also download the book from various sources on the web, if you prefer.

Mark Hoverson Interviews Ann Sieg

I just got back from a live training in Las Vegas with Mark Hoverson, Ann Sieg, Mike Klingler and other successful internet marketers. During the event, Hoverson interviewed Ann Sieg. In the interview, Ann shared who some of her trainers were, and who she follows. The list is below. Notice that the same names keep coming up when you ask successful marketers who they learned from. The top trainers in this business are not hard to find. All the top marketers studied with them. And it’s not that big a group. Isn’t it a good idea to know who they are? read more »

Find A Rising Star

I just attended a webinar series given by a direct response marketing expert, Mark Hoverson.  Toward the end of the series, Hoverson said that his goal for this series had been to do an industry wide training.  He accomplished this goal by hooking up with Ann Sieg and Mike Dillard, and offering the webinar series to both of their customer “LISTS”.  Since I was on both of their lists myself, I got his email and succumbed.

To get the attention of Sieg and Dillard, you’d have to be a rising star.  My 10 months in internet marketing taught me that the best way to become a rising star yourself, is to hook up with one and learn what you can from him or her.   And not just learn.  As much as possible, you want to do what he (or she) did.  Or at least adapt it to your context. This is often referred to as ‘duplication.’
read more »

Time to Jump In

After hearing about some wonderful successes with affiliate marketing, I decided it was time to give it a try.  This post is about the very first step after opening an account with Clickbank (or any similar product directory).  It is about how to pick a product or service that you can market and sell profitably.

Product Directories

In case you’re new to affiliate marketing, Clickbank is a web resource that connects manufacturers with people who want to market and sell the manufacturers’ products. Such people are known as ‘affiliate marketers’ or just ‘affiliates.’  Resources like Clickbank are sometimes referred to as product directories.  Most affiliate marketers set up sales pages or websites to attract customers on the internet.  However, it is perfectly reasonable to sell affiliate products through more traditional channels, if that’s your preference. read more »

Amazing Achievement

John Reese, the creator of the Traffic Secrets training course, is reputed to be the first person to use internet marketing to make a million dollars in less than a day.  In an interview with Tony Robbins, Reese describes what he considers the most important contributing factors to his success.

No Belief, No Follow Through

Early in the interview, Robbins observed that “many people want to change their lives. They have a vision of what they want to do, and they believe it, sort of, but they never follow read more »

Your First Post

We’re going to make it easy for you to make your first Wordpress post. We’ll do this by walking you through the exact steps you need to get some text up on your blog. We’re assuming that someone has already installed and configured a Wordpress blog for you.  You will also need to know your username and password specific to your Wordpress account.

Step 1: Login

Suppose your website is located at www.lovetoblog.com (wish i had grabbed that domain name). To log in to your Wordpress account, you would go to a browser and enter the following address (url).

www.lovetoblog.com/wp-admin read more »

About the Course

Ann Sieg is sponsoring David Garfinkel, who is giving a 6 week webinar in copywriting. This webinar is for folks who have little or no experience in copywriting, but would like to get up to speed fast. The course is designed to make you an effective copywriter as quickly as possible. It is probably not going to make you an expert, but it will make you effective enough to significantly improve your conversion rates. David Garfinkel is well known as a leading coach and teacher of copywriting. He has developed a template method that gives you a good starting place for different kinds of copy as well as a lot of confidence. read more »

The Times, 1913

“Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success.”

This was the ad that Ernest Shackleton posted in The Times of London in 1913. He was recruiting for an expedition to cross the Antarctic continent from sea to sea via the south pole. He received about 5000 immediate responses.

Truth in Advertising

The ad is remarkable in its honesty. There’s nothing sugar-coated about “Safe return doubtful.” Shackleton could have left that sentence out. Yet he chose to include it. As a result, you trust that you’re getting the whole truth. read more »

Would you like to know how to really GRAB the attention of your audience? Are your prospects responding to your tweets, emails, and blog posts the way you’d like? Today’s article on www.RenegadeProBlog.com (no opt-in) by leading copywriter David Garfinkel will help you get more attention. The post is entitled “The Secret of Powerful Headlines: How a Few Well Chosen Words Can Do Magic for Your Business.” You can read it here: the-secret-of-powerful-headlines. read more »

One of the reasons I like blogging is that I can post notes and articles I want to re-read someday, and I can call it work. Today’s pearl by Clayton Makepeace is something I surely want to read again. In it Makepeace tells the story of how he learned to mix the left brain and right brain to create the best ad. Here’s my summary of the copywriting points, without the wonderful story. read more »