The Black Art of Persuasion

There are 2 critical skills for effective marketing. The first is the art of writing persuasive copy. The second skill is knowing where and how to post this copy so that your target audience will see it.

My favorite site for learning how to write compelling copy is Clayton Makepeace’s site. This site contains hundreds of free articles, mostly written by Clayton Makepeace, one of the foremost copywriters in the US.

Today’s gem from Clayton’s archive is an article written by Daniel Levis, entitled Copywriting Witchcraft And The Black Arts Of Persuasion Part – 1. In the article Levis discusses some subtle and dangerously persuasive techniques, that I first encountered during a study of NLP (NeuroLiguistic Programming) and hypnosis many years ago. I shouldn’t be surprised that Madison avenue has also discovered these techniques. To level the playing field, have a look by clicking the title above or going to www.makepeacetotalpackage.com and clicking ‘Archives’ just above the menu bar at the top.

Update: 7-22-09
The second part of Daniel Levis’ article came out today: Copywriting Witchcraft And The Black Arts Of Persuasion Part – 2.