Hoverson’s Las Vegas Event
I just got back from a live event in Las Vegas where Mark Hoverson shared his secrets to successful direct response (email) marketing. Since all this is fresh in my mind, I’m revealing the essentials in a series of videos and blog posts. In case you are unfamiliar with Mark’s work, he is a master at creating a “buyers rush” for his trainings and products. A “buyers rush” is a frenzy of respondants eager to buy what you are promoting.
Direct Response Email
The video below walks you through one of Mark’s direct response emails. This email was sent to Ann Sieg’s customer list. It was part of a 1 week promotion that led up to the Las Vegas event I just attended. During this event, Hoverson interviewed both Ann Sieg and Mike Klingler as we mentioned in the previous post.
In the video, I take you through each paragraph and explain why Mark wrote it the way he did. After watching this video, you should be able to construct a similar direct response email yourself. Here’s the video.
You may have noticed that I talk about “triggers” a lot during the video. The idea of psychological triggers comes from Joe Sugarman’s book, “Triggers.” During the trainings, Hoverson mentioned that he learned most of what he knows about writing for direct response from this book. If you enter your information in the box below, I’ll email a copy of the book to you (in pdf format) absolutely free. You can also download the book from various sources on the web, if you prefer.