How To Be A Rising Star

Find A Rising Star

I just attended a webinar series given by a direct response marketing expert, Mark Hoverson.  Toward the end of the series, Hoverson said that his goal for this series had been to do an industry wide training.  He accomplished this goal by hooking up with Ann Sieg and Mike Dillard, and offering the webinar series to both of their customer “LISTS”.  Since I was on both of their lists myself, I got his email and succumbed.

To get the attention of Sieg and Dillard, you’d have to be a rising star.  My 10 months in internet marketing taught me that the best way to become a rising star yourself, is to hook up with one and learn what you can from him or her.   And not just learn.  As much as possible, you want to do what he (or she) did.  Or at least adapt it to your context. This is often referred to as ‘duplication.’

Duplication

The first step in “doing what he did” is to study what he studied.  Hoverson is completely open about how he got where he is.  He mentioned that he did a lot of study BEFORE he began his direct response campaigns.  As a result, he claims that nearly all of his campaigns have been successful, creating what he calls a “buyers’ rush.”

As an aside, it should be mentioned that direct response marketing, Hoverson style, involves emailing marketing and sales letters to everyone on a list of prospects and customers.  What is being sold, in this case, is either his MLM opportunity (with Global Resorts) or his training webinars.

First Step: Master What He Mastered

Getting back to the topic.. What I’d like to share with you today are some of the mentors he worked with or whose books he studied.  This list is invaluable to anyone who intends to master internet marketing.  Mark’s particular talent is writing compelling and persuasive sales letters.  I.e. Copywriting.  Hoverson’s letters and videos are so compelling, in fact, that he routinely creates “buyer’s rush”, which is a frenzy of repondants scrambling to buy what he’s selling.

Recommended Trainers and Authors

Here’s the list of Hoverson’s trainers and recommended authors that I jotted down during his webinars.

  • Timothy Ferriss

    The first book Hoverson recommended was Tim Ferriss’ NY Times bestseller “The 4 Hour Workweek: Escape 95, Live Anywhere, and Join the New Rich.” The title says it all. However, there are a lot of ideas in this book on how to work efficiently and really leverage as many resources as possible. Most importantly, though, is that the book advocates a particular kind of lifestyle. And this is the lifestyle that Hoverson is depicting (and ultimately selling) in his direct response emails.

  • Dan S. Kennedy

    On numerous occasions during the webinars, Mark mentioned that he’s read (and rereads) everything that Dan Kennedy wrote. Kennedy also has a subscription site at www.dankennedy.com. Here are some of his best known books.

    • “The Ultimate Sales Letter. Attract New Customers. Boost Your Sales.”
    • “No B.S. Business Success.”
    • “No B.S. Sales Success in the New Economy”
    • “No B.S. Business Success in the New Economy”
    • “No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt,
      Take No Prisoners Guide to Getting Really Rich”
    • “No B.S. Time Management for Entrepreneurs”
    • “No B.S. Wealth Attraction for Entrepreneurs”
  • Jim Rohn

    Jim Rohn is another individual, who Mark considers a primary mentor. He’s read every one of his books and continues to re-read them and listen to the CD’s. Here’s a few of Rohn’s books.

    • “7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost
      Business Philosopher.”
    • “5 Major Pieces to the Life Puzzle”
    • “The Art of Exceptional Living”
    • “Lessons on Life: How to Live a Successful Life”
    • “Building Your Network Marketing Business” Audio CD
  • Joe Sugarman

    Hoverson flat out said that Joe Sugarman is the secret behind his ad copy. That’s a strong recommendation. In particular, he recommends Sugarman’s book “Triggers “, which can be downloaded free (search for ‘Joe Sugarman Triggers). Mark reminded us to download and read “Triggers” several times during the course. He also recommends that you discover additional triggers by observing when you get excited about something in your daily life. Note what it was that triggered your excitement. For example, things like getting a package in the mail, or tropical adventure vacations are among his personal triggers. It’s very important to think about your AVATAR and what his or her triggers would be. You’ll write better sales letters.

    Mark is an advocate of giving your prospects click-by-click instructions on how to buy. He indicated that this idea came from Joe Sugarman.

  • Joe Vitale

    Another book that Mark referred to frequently was Joe Vitale’s “Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words.” Mark indicated that he’s read this book 3 times. Three’s a charm.

  • Frank Kerns

    Frank Kerns’ “Mass Control” newsletter (at $299/month) is highly recommended. He is a launch and buying frenzy expert. It’s not difficult to guess where Hoverson acquired this skill.

  • Brian Tracy

    Mark H. specifically recommended that we read “Eat That Frog.” Some of Tracy’s other books are listed here.

    • “The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling”
    • “Speak to Win: How to Present with Power in Any Situation”
    • “Reinvention: How to Make the Rest of Your Life the Best of Your Life”
    • “Flight Plan: The Real Secret of Success; How to Achieve More Faster Than You Ever Thought Possible”
    • “The Power of Charm: How to Win Anyone Over in Any Situation”
  • Alex Mandosian

    Mark took an information marketing course from Mandosian. He’s one of Mark’s “absolute heros.” In one of the webinars, Mark discusses why some artists are able to sell their art and others are not. He learned this from Mandosian. Artists make the most money when they are at a live show and they unpack and describe the story (inspiration) behind the painting. This gives depth and allows people to actually see the painting for what it really is, instead of just a dollar sign. “The difference between a millionaire and someone who is trying is a matter of deep distinctions.” Alex Mandosian is also recommended by Mike Dillard, particularly for his video interviews.

  • Eben Pagan

    Mark mentions studying with Eben Pagan on numerous occasions.
    His “Guru Mastermind Complete Marketing Course” is reasonably priced and highly recommended.

  • Jeffrey Combs

    Mark mentioned Jeffrey Combs as one of his mentors in passing. No specifics.

  • Tony Robbins

    Mark also mentioned Tony Robbins on a few occasions, but didn’t provide any details. Here are a few references.

    • “Awaken the Giant Within: How to Take Control of Your Mental,
      Emotional, Physical and Financial Destiny”
    • “Get the Edge: A 7-Day Program to Transform Your Life”
    • “Unlimited Power: The New Science of Personal Achievement”
    • “Relationship Breakthrough: How to Create Outstanding Relationships
      in Every Area of Your Life (with Cloe Mandanes).
  • Zig Ziglar

    Mentioned in passing as a mentor. Here are a few of his books.

    • “Zig Ziglar’s Secrets of Closing the Sale”
    • “Selling 101: What Every Successful Sales Professional Needs to Knwo”
    • “See You at the Top”
    • “How to Get What You Want”
    • “Embrace the Struggle: Living Life on Life’s Terms”
    • “Better Than Good: Creating a Life You Can’t Wait to Live”
  • Dani Johnson

    Mentioned Dani twice as a mentor. Here are two relevant titles.

    • “Grooming the Next Generation for Success”
    • “Spirit Driven Success”
  • Daegan Smith
    Daegan was mentioned once as a mentor, especially with regard to PPC (pay-per-click) marketing.

Avoiding Overwhelm

I don’t know about you, but I’m both eager to read these books and a little intimidated. It’s a long list. Exciting and inspiring, yes. But they are going to take some time. A good way to avoid overwhelm is to pick a few that you need to master the most and give yourself a fixed amount of time each day to read (an hour, say). That way, you’ll make steady progress.

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